MARKETING RESOURCES
GETTING STARTED
Welcome to the Wedded Week Marketing Resources Centre. Here you’ll find everything you need to make the most of our partnership.
This center is designed to assist you in launching and promoting Wedded Week across your various channels, helping you drive incremental sales effectively.
How to leverage the Marketing resources center.
Navigate through the assets using the left-hand menu, where you’ll find logos and templates ready for download. These can be utilized across your socials, emails, and website.Benefit from our tips on how best to employ these assets and follow our examples for co-branding with Wedded Week.
Promote our partnership to your customers and spread the good news.
Logos
As a Wedded Week partner, you’re entitled to use our logo across your emails, website, and socials, notifying customers that your business offers Wedded Week.
Adhere to our guidelines for embedding the logo within your marketing materials. Following these guidelines ensures correct usage of our branding and maximizes the benefits of your Wedded Week partnership.
Logo Lock-up
The Wedded Week logo lock-up includes the Loop symbol and the custom wordmark. The wordmark should never stand alone; it must always appear in full lock-up and only in the specified colors.
Alternative combinations are permitted as shown below. Choose the logo that contrasts most with your background for optimal legibility. Use the black logo on light backgrounds and the white logo on dark backgrounds. The Wedded Week color lock-up is exclusively used on a black background
Badge
The Wedded Week Badge, our second key visual asset after our logo, acts as a call to action on our merchants’ digital platforms. It’s available only in the four color combinations displayed below.
Alternative versions are allowed. Select the variant that offers the best legibility on your site. For light backgrounds, use the black badge options; for dark websites, use the white badge.
Minimum size
To ensure visibility in all applications, our logo and badge must adhere to the following minimum sizes for digital and print applications.
64px / 32 mm
ASSET LIBRARY
Given that 54%* of customers would switch to a retailer offering Wedded Week, it’s beneficial to promote this across your marketing materials using our asset library.
Here, you’ll find all necessary assets to promote Wedded Week on your website, socials, and emails. We periodically update assets, so check back occasionally to ensure you’re using the latest versions.
Logos
The Wedded Week logo consists of the Loop symbol and the word Wedded Week, which must always appear in unison and adhere strictly to the designated color scheme.
Website Banners
Social media
Social media serves as a dynamic storefront, offering a robust platform to inform customers that your business offers Wedded Week. Utilize our pre-designed assets, complemented by approved messaging, to heighten awareness and propagate information about your offerings on your digital platforms.
EDM Placement
Social media serves as a dynamic digital storefront, offering a significant opportunity to inform your audience that you provide Wedded Week services. Leverage our specially designed assets, aligned with our authorized messaging, to enhance awareness and disseminate information about your Wedded Week offerings across your social channels.
VM – Instore
Social media acts as an influential virtual storefront, signaling to customers that Wedded Week is available through your services. Employ our ready-to-use assets, crafted with approved messaging, to amplify awareness and communicate the benefits of your partnership with Wedded Week on your social channels.
BRAND TOOLS
This section provides an overview of the crucial Wedded Week brand elements and their application. For comprehensive details, refer to our Brand Guidelines.
Logo Dos & Don’ts.
Incorporating our logo in your marketing assets effectively notifies customers about your Wedded Week offering. Please familiarize yourself with the following guidelines to ensure correct asset usage for optimal impact.
Brand Collaboration
When displaying both your logo and ours, adhere to the following guidelines to ensure brand collaboration is visually balanced and effective.
Visual balancing
Ensure all logos are visually balanced by scaling wordmarks to similar letter sizes and weights, maintaining visual harmony regardless of logo size differences.
Partnership symbol
An “X” symbolizes the partnership between Wedded Week and your brand, with the Wedded Week Logo appearing first. Follow the spacing guidelines provided below to construct the lock-up accurately.
- The “X” is equal to the height of the Logo.
- The stroke weight is 1px.
- The cap ends of the stroke are rounded.
- The lines in the “X” are rotated at 45 ̊
Colour usage
Use RGB versions for all logos to avoid contrast and legibility issues. Black or white versions are acceptable when needed to ensure visibility.
Logo or Badge
Make the best judgement when creating a visually balanced lock-up. For simple wordmark combinations, use the Wedded Week Logo. For partner logos with complex shapes, use the Wedded Week Badge.
Clearspace
The clearspace around our logo lock-ups, defined by ‘X’, ensures our logo stands out in any application.
Colour palette
Our brand identity is reinforced by our color palette, consisting primarily of Wedded Week colors. Use these specific formulations for digital applications, and contact us for print formulations.
Typography
Our typography, consistent across all communications, utilizes Didot Regular for logos and titles, Raleway Regular for body text, and Raleway Medium for headings.
